Trust for Public Land: The Virtuous Cycle of the Outdoor Recreation Economy

Across the United States, communities are embracing the power of the great outdoors to revive or bolster their economies and attract residents. This is especially true for rural towns and urban cities where once-prevailing agricultural or industrial industries have declined. The transitions are gradual and complex, unfolding in former farming communities, manufacturing centers, and mining hubs. Trust for Public Land has partnered with many such communities in recent years, helping to install mountain bike trails, convert defunct railways to multiuse paths, buy and create town-owned community forests, and reclaim brownfields for new green space.

It’s a virtuous cycle: towns that invest in outdoor recreation attract new businesses which, in turn, attract an active workforce that desires easy access to bike trails and playgrounds, forests, and lakes. Residents have an outlet for exercise and that all-important, but sometimes elusive, immersion in nature. Studies show that time spent outdoors, especially when surrounded by trees and plants, confers all kinds of health benefits, from reduced blood pressure and stress hormones to improved mood and concentration. Thriving businesses, happy and healthy residents, and plenty of green space help communities boost and sustain overall quality of life. It’s a process that’s not only good for townspeople’s mental and physical health. It’s also good for a town’s bottom line. Click here to read the entire article.